Cassandra Morales Thurswell founded the global beauty powerhouse Kitsch to bring sustainability, attainability, and accessibility to the haircare space. Paired with her commitment to positivity and hard work, Kitsch supports its ever-expanding community with lifestyle hair care solutions that are easy, elevated, and quickly become everyday favorites.
When you hear the word alpha, you probably conjure up an image of wolves fighting for the role of leader, or maybe a certain type of person... All of which is relevant to the topic at hand, the Alpha CEO.