In this hands-on session, brand strategist and author Robyn Young will help you identify the bully in your industry (you know the one: outdated norms, generic language, sleazy tactics) and use it to sharpen your brand point-of-view. We’ll explore how tension creates clarity, how conflict builds connection, and why planting your flag on one side of an idea makes your brand impossible to ignore. Come ready to call out clichés, challenge the status quo, and walk away energized to create a brand that actually stands for something. Perfect for founders, marketers, and anyone tired of blending in.