Masterclass
Nearly 100 Years to Right Now: How to Modernize a Legacy Brand Without Erasing It
Thursday
Apr
23
12:00 pm
-
1:00 pm
edt
Thursday, Apr 23 11:00 am - 12:00 pm EST/EDT
RSVP NOW
Masterclass
Nearly 100 Years to Right Now: How to Modernize a Legacy Brand Without Erasing It
Thursday
Apr
23
12:00 pm
-
1:00 pm
edt
Thursday, Apr 23 11:00 am - 12:00 pm EST/EDT
RSVP NOW
What does it take to evolve an iconic brand for a new generation while staying true to what made it enduring in the first place? In this masterclass, Krissie Millan, Chief Marketing Officer at Cole Haan, shares a tactical look at modernizing heritage brands — from sharpening brand positioning and rethinking go-to-market strategies to balancing innovation with institutional memory. Drawing on her experience stewarding a nearly century-old company through moments of cultural and consumer change, Krissie will offer practical insight for founders and executives on how to refresh relevance, activate new audiences, and build momentum without diluting brand equity. A conversation about honoring legacy while designing what comes next.

Krissie Millan is a global marketing executive known for building modern and innovative brands at the intersection of culture, commerce, and consumer experience. With deep expertise spanning brand strategy, marketing, digital transformation, and omnichannel growth, she has led marketing and retail organizations through periods of accelerated evolution across fashion, lifestyle, and wellness.

She currently serves as Global Chief Marketing Officer and Head of Digital at Cole Haan, where she leads global brand, marketing, creative, media, ecommerce, and consumer engagement strategies. Her work focuses on driving long-term brand relevance and growth by connecting product innovation with evolving consumer lifestyles.

Before joining Cole Haan, Krissie was Chief Marketing Officer at Bonobos, where she led integrated brand and retail marketing, creating experiential activations and consumer-first campaigns that strengthened brand affinity while accelerating omnichannel growth.

Prior to that, Krissie served as Chief Marketing Officer at Flow, where she scaled the wellness beverage brand by tapping into emerging cultural trends around health, mindfulness, and community, while introducing a suite of innovative products designed to disrupt the category. From strategic partnerships featuring voices such as Gwyneth Paltrow, Shawn Mendes, and Halle Berry, to exciting product innovation pipelines including vitamin-infused offerings and environmentally conscious packaging, she positioned the brand at the forefront of the modern wellness movement and played a key role in taking the company public in 2021.

Earlier in her career, Krissie held leadership roles in digital, ecommerce, and marketing at Rebecca Minkoff, Reed Krakoff, and Tiffany & Co., where she helped pioneer early omnichannel strategies connecting online and offline customer experiences. She began her career at McKinsey & Company, where she spent 8 years advising global Fortune 500 companies on digital transformation, growth strategy, and customer engagement.

Krissie holds an MBA from Harvard Business School, and a bachelor’s degree in Business and Communications, cum laude, from University of the Philippines. She lives in Connecticut with her husband and son.

RSVP NOW