Masterclass
Should You Write a Book? From Expert to Author
Thursday
May
22
12:00 pm
-
1:00 pm
edt
Thursday, May 22 12:00 pm - 01:00 pm EST/EDT
RSVP NOW
Masterclass
Should You Write a Book? From Expert to Author
Thursday
May
22
12:00 pm
-
1:00 pm
edt
Thursday, May 22 12:00 pm - 01:00 pm EST/EDT
RSVP NOW
Thinking about writing a book, but unsure how it will impact your personal brand or career? In this transformative masterclass, publishing strategist Carolyn Monaco and publicist Veronica Kido will take you through every step of the publishing journey—from the moment you decide to write, to effectively promoting your book to your ideal audience.
Veronica Kido works with leaders to get them noticed—and helps them achieve PR results they never thought possible. Clients describe her in three words: strategic, thoughtful, and results-oriented. She is the founder of Kido Communications, a boutique PR firm specializing in B2B technology services, serving clients from startups to global enterprises, as well as business consultancies and academic institutions. Her career began as a journalist and evolved into two decades of leadership roles at Boston-based firms, including Marketing Director at Keane (now NTT DATA), TowerGroup (now Gartner), Co-founder of NerveWire (now Wipro), PR Manager at Cambridge Technology Partners, and Group Manager at Manning, Selvage & Lee.

Veronica’s results speak for themselves. She has secured high-impact media coverage for clients in outlets such as Harvard Business Review, CNBC, Forbes, Fortune, and The Wall Street Journal. She has been recognized with numerous industry honors, including Boston Business Journal’s “40 Under 40,” an Honorable Mention for “Crisis Communicator of the Year” from PR News, and the International Association of Business Communicators’ “Silver Quill Award of Excellence” for writing. She is also a contributing author to PR News. Through Kido Communications, Veronica continues to help leaders elevate their visibility and influence where it matters most.


Carolyn Monaco is a trusted partner to business thought leaders looking to amplify their ideas through publishing. She began her journey in 2007 as Marketing Director for Harvard Business Review’s book division, where she launched nearly 100 titles in collaboration with renowned experts like John Kotter, Marshall Goldsmith, and Gary Hamel, as well as top consulting firms including Deloitte, BCG, Bain, and Forrester. Since then, Carolyn has led over 200 successful book launches—many of them bestsellers—helping authors turn ideas into influence and content into results through a blend of branding fundamentals, publishing strategy, customized marketing plans, and platform development.

Carolyn’s firm is small by design, allowing her to give each client the time and attention their work deserves. Her virtual team is made up of a tight-knit tribe of road-tested “super-specialists” who step in as needed—experts in PR, social media, speaking reels, websites, SEO, ghostwriting, book mailings, and more. Her client list includes Fortune 300 CEOs, New York Times bestselling authors, professional service firms, consultants, entrepreneurs, academics, and more than one-third of the Thinkers50 list. Simply put, Carolyn helps smart people make an even bigger impact.
RSVP NOW