Danielle Weisberg on Lessons Learned on the Path to theSkimm's Acquisition
Wie Suite Woman
April 25, 2025
Danielle Weisberg is the co-founder and former co-CEO of theSkimm, a digital media company dedicated to giving women the information they need to navigate life’s most important decisions.

Danielle Weisberg is the co-founder and former co-CEO of theSkimm, a digital media company dedicated to giving women the information they need to navigate life’s most important decisions. Since hitting send on the first Daily Skimm email over a decade ago, Danielle and co-founder Carly Zakin have cultivated a trusted community that reaches more than 16 million women.

Danielle has been featured on a number of prominent lists including: Forbes 30 Under 30, Vanity Fair's The Next Establishment, Fortune’s 40 Under 40, Variety’s Power of Women, and Adweek's Young Influentials. Prior to founding theSkimm, Danielle graduated from Tufts University before starting her career in broadcast and digital media at NBC News DC Bureau, Nightly News, TODAY, and MSNBC. She is also on the Tufts University Derby Center for Entrepreneurship Board and a member of Nasdaq’s Female Leaders Council, as well as Advisor for Athletes Unlimited and Matthew Berry’s Fantasy Life.

"I’m really excited about the growing recognition and support for women’s sports. It’s been a long time coming, and to see it gaining momentum is incredible."

Congratulations on your recent acquisition! Now what?

Thank you! The great thing is, theSkimm is still very much theSkimm, and we’re beyond excited about the future. We’re really focused on the next phase of growth and steering the ship in new directions, but at our core, it’s all about maintaining the connection with our audience and shaping what comes next.

What have you learned through this process that you think other executive female leaders must know?

Trust in your strengths, and lean into them. In media today, having a real, direct relationship with your audience is everything. That’s been our secret weapon since the beginning. For over a decade, we’ve been pioneers in first-party data and email-driven engagement, long before it was an industry norm. There were definitely moments where people questioned our approach, but we stuck to our guns because we knew that connection was invaluable—and it's more true now than ever.

Do you have one secret to your success?

Listening—without a doubt. To my team, to my co-founder Carly, and especially to our audience, the Skimm’rs. Understanding what they want, what drives them, and what resonates has been fundamental to our growth. That relationship with our audience is the reason we’re here today, and it’s what continues to fuel our success.

Who is a woman you admire?

Hands down, my co-founder Carly Zakin. She’s not just an incredible business partner but also a role model. Her vision and drive continue to inspire me every day. I also really admire our Skimm’rs—a community of women who aren’t just supporting each other but also pushing for real change in their industries. It’s incredible to see women who keep advocating for each other, breaking down barriers, and paving the way for others to follow.

What’s one thing you can’t live without?

Obviously, my kids and family—they mean everything to me. But outside of that, horseback riding. It’s the one thing that completely pulls me out of my day-to-day and lets me connect to something bigger than myself. It’s how I reset. It also holds a deeper connection for me, as it was something I shared with my late mom. So, when I’m out there, it’s like I’m carrying a piece of her with me.

What is one big trend you’re excited about in 2025?

I’m really excited about the growing recognition and support for women’s sports. It’s been a long time coming, and to see it gaining momentum is incredible. At theSkimm, we’re proud to play a part in that with our Well Played podcast, and it’s so exciting to be part of this moment.

What book or film/show has been the most impactful in your career or life?

The Mary Tyler Moore Show! It showed a very cheery depiction of being a young woman working in news and seemed like the epitome of independence when I was a girl watching it.

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