In her new book MindMasters, Sandra Matz, as associate professor of management at Columbia Business School, offers a fascinating insider perspective on the art and data-driven science of psychological targeting. She will discuss how Big Data offers insights into the most intimate aspects of our psyche, and how these insights empower external influence over the choices we make.
]Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School and co-director of the Center for Advanced Technology and Human Performance. As a computational social scientist with a background in psychology and computer science, Matz investigates the hidden relationships between our digital lives and our psychology, with the goal of helping individuals and businesses make better and more ethical decisions. Her work is frequently covered in major news outlets, including the Economist, the New York Times, BBC and the Wall Street Journal.
