Dr. Jun Li is an Associate Professor of Technology and Operations at Stephen M. Ross School of Business, University of Michigan. She has over 15 years’ research and consulting experience in revenue management and pricing, healthcare, supply chains, as well as public sector operations. She is the winner of the INFORMS Revenue Management and Pricing Practice Award for implementing competition-based dynamic pricing in online retailing. She is also awarded the INFORMS Revenue Management and Pricing Section Award in recognition of her contribution to the science of pricing and revenue management. Her recent research on crowdfunding K12 school teachers is shortlisted for the Financial Times Research Impact Award. She is a recipient of the MSOM Young Scholar Prize which recognizes exceptional young researchers under 40 who have made outstanding contributions to scholarship in operations management. Prior to joining Ross, Jun received her Ph.D. degree in Managerial Economics and Management Science from the Wharton School, University of Pennsylvania.