Clue has more than twelve million active users in over 190 countries, and is one of the most popular apps in the “Health & Fitness” category in the United States, Germany, the UK, Brazil, France, Mexico and many others.
Clue’s mission is to help people all around the world benefit from insights into female health. A lifelong entrepreneur and a modern feminist, Ida is convinced that technology will profoundly change the future of family planning.
Ida has been interviewed or featured in major media including The New York Times, New York Magazine, Forbes, Der Spiegel and Le Figaro. She was also a speaker at prestigious conferences such as TechCrunch Disrupt in San Francisco, LeWeb in Paris, Slush in Finland and many more.
Before starting Clue, Ida led motorcycle tours around the world in the motorcycle touring company MotoMundo she cofounded with her dad Hjalte Tin. She wrote a book about her travel adventures, “Directress”, that became a Danish bestseller and received rave reviews. As a child Ida grew up travelling the world on motorcycles with her parents and older brother.
Ida attended various art schools in South Africa and London, and graduated in 2004 from the progressive social entrepreneurship BA level business school The KaosPilots in Denmark. Ida currently lives in Berlin and has two children.
First of all I see that we are gaining a bigger awareness that the “menstrual” space is actually abou the whole female cycle, and beyond that the whole reproductive system - and arguably even beyond that including wellness and sexuality, research and development in medical products and so on, all included in Femtech. And yes, there is definitely a lot happening in this space! I’m curious about testing and bio markers, tracking and education regarding menopause, endometriosis and I want to see new period hygiene products and methods of contraception.
It felt good to hand over to new leaders that I trusted. I have been very hands off operationally in the two years or so since I changed role. It has allowed me to gain new perspective and see how my experience can benefit the larger eco system.
Start! You will learn everything along the way. And have the courage to shape your company so that it fit you!
Their own ideas of what they think they have to do or be. They have more power to shape things to fit them than they think.
To bring their wisdom, also if we get have more language or metrics to support it. Trust what you know you know.
It’s crucial to do your own inner work. Your own growth will show in the growth of your company. For me, body work has been important to grow as a leader.
Many ideas from the old world - the middle aged white dude in a suit - is changing. We must be part of defining what the new standard is. A new standard that includes care for the planet. Embodiment and relational intelligence are some of the new skills that we need to master as leaders.
Anis Nin. She was a writer, a wise woman, brave, am I credible clear thinker and writer. Truly unique. And one of the first to body psychoanalysis- what we would call self development today.
Non fiction audio books :-) the last one was Clitoracy which definitely had some important aha moments I’d love the world to hear!
Clue is currently crowdfunding for the first time ever. And, Ida is writing a book about femtech, leadership and system’s change. I’m still looking for the right publisher and welcome leads.
