Kyle previously served as Glossier’s Chief Commercial Officer before stepping into the CEO role in May 2022. She brings to Glossier both a deep appreciation of the power of timeless consumer brands and the proven experience of leading large, dynamic organizations through transformational moments. Kyle is passionate about building brands that connect deeply with consumers, and she has spent her career setting strategy and optimizing operational execution to build enterprise value and maximize brand potential. Prior to Glossier, she worked at Cole Haan, including several years as part of Nike Inc., in multiple Strategy, General Management, Digital and Retail leadership roles, most recently as the Executive Vice President & GM of North America.
Glossier is a brand that transcends beauty. Glossier was founded 10 years ago to change how the world sees beauty and to do that we have changed the industry from the inside out. Glossier is redefining what it means to be a modern legacy beauty brand. We approach our brand with a 100 year mindset, which means, we build our brand, our products, and experiences to be timeless and endure, always staying true to our values and the emotional connection we have with our customer and our community.
The beauty industry is a $500 billion industry that's been built to make women feel that they should look a certain way or feel a certain way. We are turning that on its head and giving voice to the idea that feeling good about yourself isn't about looking a certain way or having a certain background or certain skin color. It's about coming as you are - and feeling joy, and confidence and freedom in the present; ultimately that is what ‘You Look Good’ is all about.
When I joined the brand, my goal was to build the foundations of a business that could scale and sustain for decades, and capture the incredible demand that had been built over the years. We had a record breaking launch into Sephora in February 2023 which was the first step in transforming us to a diversified omnichannel business. Since then, we’ve expanded further starting our global expansion strategy launching international e-commerce, expanding in markets like the UK and opening in Australia and the Middle East. We have so much opportunity as a brand - across categories, channels, and geographies - and we are truly just getting started.
Even 10 years in, Glossier still moves at the speed of a start-up despite being the size we are. I’m incredibly proud of the fact that we have an all women C Suite, a rarity in not only beauty but also business at large. Our team brings a wealth of experience to the table from professionally diverse backgrounds (Nike, Stripe, Google and L’Oreal), not just beauty. This allows us to take the best of tech and business and marry those practices with the beauty world - and foster a collaborative and innovative culture that pushes the industry forward.
Glossier continues to set the bar for how brands can really drive change, not just in the brand experiences or in the way that we think about digital experiences, but also in the ways we think of using our platform for purpose.
We also believe in making work, work for all and that means we’re committed to a hybrid work model. Too often women and people of color are disproportionately affected and excluded from the traditional work paradigm of being in an office 5 days a week. We focus on output, rather than facetime, enabling productivity. We invest in meaningful in-person interactions with our teams and offer programming and tools to drive internal engagement and productivity.
I believe in fostering a culture of people and performance through the duality of accountability & performance balanced with kindness & empathy. We are not only rigorous and data driven but also human, transparent, and collaborative with our team members.
People have always been at the heart of my success. Surrounding myself with people I admire, respect, learn from, who lift me up and add to my knowledge, experience set, and outcomes. We accomplish what we can because of the people who we do it with - and I feel so fortunate to be surrounded by an incredible team (in all aspects of my life) who make me better every day.
I take inspiration from so many incredible women - from my mom to my team to my daughter. But I’d have to say Cathy Engelbert has been especially inspiring for me as the first Commissioner of the WNBA, after being the first female CEO of a Big 4 consulting firm. She showcases each day her dedication to advancing women in sports and business. Glossier was the WNBA’s first beauty partner 4 years ago, and we have had a front row seat to her leadership and how she has capitalized on the explosion of women in sports into the zeitgeist. Cathy has served as a personal mentor to me - as a leader, as a mother, as a change agent. I feel grateful to be in her orbit.
Mike, my husband. He is my partner in every sense, the rock of our family, my number one cheerleader and best friend. He both lifts me up and pushes me to be better every day. I am who I am because he is who he is; we are a true team.
The continued growth of the fragrance industry. In 2023, the fragrance market was valued at more than $50 billion and is projected to grow annually by 6%. Approximately 83% of Gen Z consumers use fragrances, with many wearing them at least three times a week. Fragrance is increasingly serving as a signal of personal identify and individuality, and I think Glossier is at the nexus of - and in many regards is driving - these cultural, generational, and macro trends.
Glossier You is the #1 selling fragrance at Sephora. It is our top selling and most expensive product, a rarity. We launched Glossier You Reve and Glossier You Doux just this month in October 2024 and it quickly became the largest launch in brand history. Glossier is a true quadruple threat with significant businesses in fragrance, skincare, makeup and merch. I am so excited about the potential for Glossier in fragrance and believe we are building the next generation fragrance powerhouse.
