Dr. Lyndsey Harper CEO of Rosy Has Plans to Fix Womens Health
LEADERSHIP
July 25, 2023
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Lyndsey Harper, MD is the Founder and CEO of Rosy, an app for women with decreased sexual desire and other sexual problems.

You created Rosy, a first-of-its-kind platform to help women find the answers to their health questions through an evidence-based, holistic approach. 

What inspired this journey?

As an ob/gyn, women would come to me every day with questions and concerns about their sexual health including low desire, trouble with orgasm and arousal, and sexual pain. These issues are extremely common and experienced by more than 43% of women, but we as a society and in medicine have not addressed these concerns adequately. My inspiration was to help my patients and my fellow ob/gyn colleagues by building a platform that showcased the available and proven interventions for women with sexual health concerns so they could find the help they need and physicians can feel comfortable addressing these common concerns.

How do you manage your health as you scale and grow your company?

As a physician, my time was often not my own. I’ve been very intentional while growing this company not to repeat the same patterns that I fell into as a physician.


I take time to set goals and priorities, both personal and professional, and then plan my limited time accordingly. I have no illusions that I can do it all and try to support myself with the people and boundaries to support that belief.

What secrets have you learned that have helped you grow Rosy that might help other entrepreneurs?

Hire people, not resumes. When I look to hire, I think there are a number of important factors including passion for the mission, desire to learn and grow, humility, communication skills, and willingness to work hard in multiple areas. I have noticed that others hire more for a high-profile college, business school, or past work experience but this method has been really effective and fulfilling for my experience as a CEO.

Did you always want to be an entrepreneur?

No, when I was growing up, I always wanted to be a doctor. My husband is a born-entrepreneur and challenged me to think along those lines. I have always been open to learning and collaboration, am super competitive, and really love personal growth so being an entrepreneur fits really well with those parts of my personality, I just didn’t realize it.

How do you manage running a business and your medical practice? Do you have specific time-management skills that you employ?

I no longer have a medical practice, but instead I practice as a hospitalist. This allows me to work in shifts and not be responsible for the fiscal and personnel responsibilities of running a practice. That would be near impossible to do in addition to running Rosy. I do use a lot of time management skills including strict calendaring and task planning. This has been extremely helpful to my mental health and productivity.

How important has networking been in helping you to build your business? Do you have any specific skills you employ?

Networking has been critical to my business. It supports fundraising, public speaking, and visibility of the company in the larger healthcare community. I honestly love meeting other people and learning about what drives them.I try to be as helpful to others as possible and have experienced that others do the exact same thing for me.


I cannot understate the importance of creating relationships in my career and for my company.

Who are other women you admire?

There are so many women in my life to look up to. The immediate ones that come to mind are my entrepreneur friend, Claire Haidar, who taught me everything I know about productivity, and my lawyer, Jessie Gabriel, who cares so much about women that she left her big law firm job to start her own firm for women funders and founders (All Places).

What is one thing you cannot live without?

My bathtub- I take baths probably 4-5 nights a week. It is a must-have in my routine.

What trend do you see coming in 2024 that others should pay attention to?

Continued expansion and focus on women’s health. We are at a critical juncture where we have to continue to put as much emphasis as possible on these critical issues to make the progress that we as women need, expect, and deserve.

More about Dr. Harper

Dr. Harper created Rosy out of frustration when she couldn’t find a modern and accessible resource to help her many patients with this problem. Rosy is a resource to connect the 84 million women in the US with sexual problems with hope, community, and research-backed solutions to improve their lives.

Dr. Harper completed Ob/Gyn residency in 2011 at Baylor Scott & White Health in Dallas, Texas, and Dr. Harper saw patients in private practice for seven years and now is a hospitalist. Dr. Harper is Associate Professor of Ob/Gyn for Texas A&M College of Medicine, a Fellow of The American Congress of Obstetricians and Gynecologists, and a Fellow of the International Society for the Study of Women’s Sexual Health.

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