Empowering the next generation of sustainable brands through its proprietary data and software, Planet FWD reduces the cost and complexity of creating sustainable products. The platform provides consumer companies with the tools to understand and reduce their carbon footprint to align with The Paris Agreement.
Better-for-you continues to be a priority for shoppers, and more and more, we are seeing consumers put emphasis on brands’ environmental and social impacts. Younger generations want to feel connected to and aligned with the brands they’re giving their hard earned money to, and want to feel they’re supporting brands that are investing in their future.
There is an old axiom that says that companies are bought not sold, meaning that the best outcomes happen when the buyer makes the first move. This was certainly the case when Patagonia acquired Moonshot. We had no idea that Moonshot had captured the attention of their leadership team, but as a small brand with a big mission to save the planet, we viewed Patagonia as a North Star. We couldn’t have imagined a better outcome for our business. The lesson that I learned from the acquisition is that it all comes down to values at the end of the day. In order for an acquisition or any business deal to be successful in the long term, the values have to align up from day one. If you don’t feel that confidence then the best thing to do is walk away.
Becoming a mom shifted my entire world view. Since I became a founder, and even before as an operator at large food companies and restaurant groups, I knew I wanted to contribute to a future where everyone had access to healthy, nutritious meals. The health of the planet was held in that vision, but it wasn’t the epicenter.
When I became a mother in 2018, suddenly everything became about protecting the planet for my tiny human. It’s why I set out to build Moonshot as the first climate-friendly snack brand. I wanted to help heal our soils by driving demand for regenerative organic agriculture. I wanted to show the world’s food manufacturers that there was a better way to produce food - a way that reduce the carbon footprint of our food system, rather than making it worse. It’s what led me to build Planet FWD, and help accelerate that transition by offering the tools food and consumer companies need to reduce their impact on the planet.
Don’t be afraid to tell your story. Storytelling has been a critical component to building my companies and getting the right people on board - from my investor stack to my team to our customers and beyond.
Plant-based protein powder! As a vegan weightlifter and buddy mama having a clean and source of protein powder is essential. I even bring travel-sized packages when I am on the road.
Kamala Harris! VP Harris has been a constant and enduring advocate for the environment, for women and for marginalized people. I couldn’t be more excited or optimistic about her run for the Presidency.
Being politically engaged. It’s exciting to see so many people fired up about the 2024 election and using their voice to determine the future of this country. I co-founded Tech4Kamala to engage tech leaders and allies in using their voice in the upcoming election. More than a thousand people have signed our open letter in support of Kamala Harris for president. Tech4Kamala is a national grassroots movement uniting all people who are a part of the tech revolution from founders to freelancers, investors to influencers, coders to copywriters and everyone in between.
