Amy Lee On Managing Complex Challenges And Leading with Emotional Intelligence
October 21, 2024
Since co-founding the US-based arm of DeMuro Das in 2018, Amy Lee has led the brand to become a trusted source for special, bespoke furnishings for the interior design community across North America.

In collaboration with her India-based partners, she has spearheaded branding, marketing, sales and operational initiatives that have enabled the company to establish itself in a crowded and competitive market.

Prior to joining DeMuro Das, Amy worked at Morgan Stanley for 16 years, starting as an investment banking analyst and moving onto a variety of roles across the investment banking and sales & trading divisions. Towards the end of her career, Amy specialized in strategy and execution of senior management initiatives, primarily in the realm of cross-divisional coverage for the firm’s largest accounts.

"Community is absolutely essential in my line of work. Design is inherently about relationships, and the interior design community is particularly close-knit, sometimes even a bit insular. What I appreciate most is that it's largely comprised of small businesses, which makes collaboration both valuable for business growth and deeply rewarding on a personal level."

What has been the biggest leadership challenge you’ve had to overcome? And how did you do it?

My business partners are long-time friends who also happen to be a couple, but they now reside in India. Navigating different time zones and juggling various priorities created friction, sometimes bringing the relationship to a near breaking point. To address this, we consulted a therapist who specialized in relationship coaching. The process revealed hidden resentments and facilitated open communication, which I didn’t expect to be as effective as it was. Since then, we’ve encountered far fewer conflicts, and our stronger trust makes resolving tensions much easier.

What inspires you? And how do you maintain that inspiration?

Being a working mother of two, I’ve come to recognize how crucial time alone is for my creativity and well-being. It’s during those rare, quiet moments - when my thoughts can wander freely - that I often come up with my best ideas. I find particular comfort and inspiration in reading or taking walks, and lately, I’ve been making a conscious effort to walk without distractions like podcasts, focusing instead on mindfulness. Ensuring I carve out time each day for personal reflection has become increasingly important

How important is community in your work?

Community is absolutely essential in my line of work. Design is inherently about relationships, and the interior design community is particularly close-knit, sometimes even a bit insular. What I appreciate most is that it's largely comprised of small businesses, which makes collaboration both valuable for business growth and deeply rewarding on a personal level.

Do you have one secret to your success?

Emotional intelligence has been the most valuable asset in every professional role I've held. Skills like active listening, reading non-verbal cues, and showing empathy help build trusted relationships. When people feel understood and know you’re invested in solving their problems, they’re far more likely to offer support in return. For me, it’s been key to creating lasting, mutually beneficial connections.

Who is a woman you admire?

It’s hard to pick just one! Recently, I’ve found myself admiring Nancy Pelosi. She was perhaps single-handedly responsible for convincing Biden to step down and saving Democrats chances for this election. At a moment when no one else would or could, she used all of her political skill and capital to publicly question his decision to run. The timing of his endorsement of Kamala Harris shortly afterwards was no coincidence, and it came at a personal cost to her relationship with him. If you haven’t already, I highly recommend listening to the Ezra Klein podcast interview with her where they discuss this moment among many others in her storied career. This woman is unabashed about wielding power to WIN, and knows how to do it!

What’s one thing you can’t live without?

Reading, specifically novels.  Can’t live without them, I’d go mad.

What is one big trend you’re excited about in 2025?

It feels like in the aftermath of the pandemic many people are craving physical connection - to nature, to friends, to inspiring spaces. I’m really hoping this continues as a healthy corrective to the digital addiction that’s so hard to escape these days.

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