In today's fast-paced, saturated market, creating a brand that truly stands out requires more than just a polished logo or a clever tagline. It’s about building a brand that’s rooted in intention, authenticity, and impact. In this Masterclass, Shena Nicole will unravel the untold secrets behind crafting a brand that not only resonates with consumers but creates lasting loyalty. Attendees will gain insights into how the most successful brands harness purpose and personality to connect with their audience on a deeper level. Whether you’re developing a personal brand or scaling a business, this session will equip you with the strategies needed to cultivate a brand that consumers not only recognize but also love.
Shena Nicole is a highly accomplished ChatGPT-certified brand consultant, business coach, speaker, and educator with over ten years of experience in various fields. Her diverse expertise extends to multiple areas such as brand development, brand psychology, philosophy, conscious branding, tech, and consumer behavior.
Her entrepreneurial journey includes notable brands that have landed business partnerships with Victoria’s Secret and have been featured in People Magazine (online). She has also been a facilitator and speaker in institutions like NYU, Google, Fiverr, NYC Business Solutions, and L’Oreal.
Additionally, She holds a certificate in Women’s Entrepreneurship from Cornell University, has served as a business mentor under NYU’s Female Founders Fellowship program, and currently works as a business coach and mentor under WE NYC and the Freelancers Union.
