Masterclass
Product Launch Best Practices: Top 10 Principles
Thursday
Dec
14
12:00 pm
-
1:00 pm
edt
Thursday, Dec 14 12:00 pm - 1:00 pm EST
RSVP NOW
Masterclass
Product Launch Best Practices: Top 10 Principles
Thursday
Dec
14
12:00 pm
-
1:00 pm
edt
Thursday, Dec 14 12:00 pm - 1:00 pm EST
RSVP NOW
Drawing insights from Yasmeen Turayhi’s research on product marketing and her background launching 200+ products in various industries, this session will dive into why market research matters, how to think about your value proposition, and how to build a rock-solid go-to-market strategy. These top 10 principles will help you navigate the challenging but rewarding journey of launching your product successfully in the market or re-visiting a lackluster launch.

Yasmeen Turayhi is a Product Marketing Executive, a filmmaker, 3x author, speaker, and podcast host.She is the founder of Modern Product - an agency where she helps technology companies commercialize their software products, is host of The Essential Go-To-Market show produced by Sharebird where she interviews the leading product marketers in the world, and the host of “Gateways to Awakening”, a podcast in the top 2% of all podcasts listened to globally on wellness and spirituality produced by Hakawati. She is the former host of Startup Confessionals, a leading podcast with startup founders from the Middle East and North Africa. She is on the Board of Directors of non-profit TechWadi and the author of three books including: Product Marketing Debunked and The Launch: A Product Marketer’s Guide.She is the writer, narrator, and director of the audio miniseries, Hyphenated-Journey which chronicles her life growing up Iraqi-American. The show premiered at the top of the carousel on Apple in 2022 and was shortlisted in the category “Changing the World One Moment At a Time” at the International Women’s Podcast Awards in London 2023.She is the writer and executive producer of “A Star in the Desert”, a short fantastical drama about a boy who creates his own fantastical reality on the eve of the first Gulf War, which was selected as a finalist in over eight international film festivals, winning two audience awards for “best child actor”.She has a Master Certification in Intuition Medicine and runs an Intuition school called the Inner Knowing School (InnerKnowingSchool.com) for Executives and Creatives, where she teaches them how to tap into their intuition and create personal mastery.

RSVP NOW