Adriana Azuri is a board and executive writer, storyteller, branding expert, and coach who guides senior executives through a highly strategic process of discovering their unique value proposition – positioning them for the corporate board or executive roles. Adriana’s 20+ years of experience across writing, storytelling, and communications, combined with taxonomy and information architecture expertise has honed a diversified set of interviewing, positioning/branding skills for aspiring-to-experienced boarddirectors and executives and from startups to Fortune 30 companies.Throughout the past 10 years, Adriana has created board materials for executives in startups to those in the top 1% to 2% at Microsoft, Tesla, Salesforce, Cisco, Autodesk, Pfizer, Biogen, Novartis, T-Mobile, Fidelity, Goldman Sachs, Intel, HP, Verizon, and many others. She has also written and positioned LinkedIn executives within their own LinkedIn profiles. Adriana is sought after by members of CHIEF, as well as board recruiters from Korn Ferry, Spencer Stuart, and Heidrick & Struggles. Harnessing years of corporate, writing, and coaching experience brings a deep understanding of businesses across industries, models, functions and leadership roles. Her work with leaders in technology, operations, finance, HR, sales, marketing and many other functions enable her to create successful go-to-market campaigns for her clients, depicting the unique contributions that make each of these functions relevant in today’s fast-evolving market.Adriana is the President and Chief Branding Officer of The Azuri Group. In the past, she partnered with Athena, an organization advancing women into the boardroom, where she created their board branding program, and built a writing team to write for hundreds of women executives. She also partners with Women in Bio, an organization promoting women in the life sciences,creating the board go-to-market materials for a selected cohort of 25 women leaders.